Everything you need to know about Quality Score (in 2 minutes or less). Quality Score (QS) was created by Google in 2005 as a way of protecting Google’s revenue stream. It has been wildly successful! Google generates revenue every time someone clicks on an ad. What if there is an ad occupying prime space on …
Almost Everyone Sets Up Their Advertising The Same Way & Almost Everyone Sets It Up Wrong Most people waste a tremendous amount of money in the early stages, and maybe throughout the entire campaign. We are going to show you the worst way to set up your advertising, then describe why. Hopefully it will help …
There are many myths associated with Search Engine Optimization. No matter what you may have heard, there are four main elements that together, determine how successful your website will be in the search results. The number of resources required to succeed is determined by your online competitors. Your website does not have to be the …
Introduction We’ve compiled a list of things that drive people away from your site based on the websites of actual businesses we’ve either started working with or simply encountered over the years. We refer to them as mistakes, but many website owners would argue with us about whether they are mistakes or not. They were …
Read more25 Little Website Mistakes (That May Be Slowly Killing Your Business)
How *Not* To Handle a Bad Review! This is a lesson in what not to do when your business gets a bad review! It doesn’t get much worse than this. I don’t know any of these people and am not associated with either party. I found this on the internet and began following the story. …
Dominate your market niche. I’ve often said to clients that if they give me an 8-page website to work with, I can help them get more traffic. If they give me an 80-page website to work with, they should be able to generate many times the volume of traffic that their 8-page website would generate, …
Keyword Research Leads to Explosive Traffic Growth Keyword research is a vitally important if you want to grow the volume of traffic to your website. Here’s what you’ll need to know: Find Long Tail Keywords If you create a graph of keywords that brought traffic to your site, you’d probably find a graph similar to …
Content Marketing Succeeding in the search engines means giving people what they want when they type a search into their favorite search engine or get Siri to look it up. That’s what content marketing is all about. When content marketing is done correctly, your site will get more traffic from more sources than ever before! …
The Importance of Citations in Local SEO In this age of fierce competition, companies are looking at everything which can help them pull ahead of the competition. While many of the companies ignore citations, they can help you and your business a lot, bringing in more customers. Let’s just take a look at citations and …
Local SEO is the new, modern form of Yellow Page advertising. Very few people still use the Yellow Pages to find local service related businesses. Everyone, from the very elderly to young people who are not even familiar with Yellow Pages, and everyone in between use the internet. Local search results are becoming even more …