Top 4 Reasons Websites Fail
There are many myths associated with Search Engine Optimization. No matter what you may have heard, there are four main elements that together, determine how successful your website will be in the search results.
The amount of resources required to succeed are determined by your online competitors. Your website does not have to be the best site on the Internet, only better than your competitors.
Reason #1 – Link Strength
Link Strength has historically been – and still is – the most important factor in organic search engine success.
How many links are there on other websites pointing to your website?
Are those high quality websites, or spam websites? The website with the most link strength is not always at the top, but would be if all other things were equal.
I should mention that link strength is the most difficult to improve out of the four main factors. It takes a long time to see results.
Reason #2 – Citations
Citations are essential for success in map search results.
Citations are similar to links, in that they appear on other websites, but instead of a link pointing to your website, they are simply a mention of your business name, address and phone number (commonly referred to as NAP). A listing in the online version of the Yellow Pages would be one example.
Also like links, the website with the most citations is not always at the top – there is a quality factor to citations as well.
Reason #3 – Website Content
The whole reason for search engines is to organize the content on the internet. Content is vitally important and there is no substitute!
Both the quantity and quality of the content is important. A large quantity of good informative pages is a sure way to the top of the results. When it comes to quantity, there shouldn’t be too too much, but also not too little content for each page.
If you have a 5 page website, it could be successful. It would depend on the other three main factors being excellent. If your website were 50 pages, your website should be able to dominate any 5-page website you compete with. However, if you create a 500 page website to work with, and every page has good quality content, it is quite possible that your business could dominate your region.
The biggest problem that we see with content is duplicate content. Either duplication of other content on the internet, or duplication within the website. That is not only poor quality content, but it can produce a penalty in Google. It’s worse than poor quality content!
Reason #4 – Technical Issues
Technical perfection cannot get your website to the top. However, technical issues can keep your site from succeeding. If there’s anything wrong with the code of your website, or if your website offers a poor user experience, it can act like an anchor in the search results.
There are dozens of potential technical issues – too numerous to mention them all. Fortunately, there are lots of tools available to help find any technical issues your website may have. Then it’s just a matter of fixing them and keeping the site maintained at a high level.