We send Rank Tracker reports to our clients as a convenience. It’s an easy way for each client to see how well their website is doing in the search engines without having to check multiple keywords in multiple search engines. Most business owners check one or two keywords, but that doesn’t offer a complete picture. However, there are some features of the report that should be noted.
All Keywords Are Not Equal
On the report, the keywords appear in a list in a column. Because of the way they appear, it makes it seem as if they are all the same. Each keyword is unique in the amount of traffic it brings to your website in any given time period. When there 10 or 15 keywords in a list, it gives the impression that they are all of the same value, the only thing that differs is their positioning. That’s misleading. One keyword may bring in more traffic than all of the rest of the list combined! We specifically target the most important ones with each client’s website, but we also include many secondary keywords in the list.
Volatility Is Common
There can be a great deal of volatility in the search results depending on where you are when you search, the time of day, the type of device you are using and the big one, the customization of results in your browser. There is also a lot of volatility among lesser keywords – those keywords where your site shows up in the results, but a keyword that we are not necessarily aiming for.
Also, from time to time, there are huge changes that are almost always temporary and often recover within a few minutes or hours. Those reports always look terrible, but the next month look great so it all balances out.
When you logged into your Google account and search, Google will use that information to alter the results you get. As an example, if you visit your own website often, or maybe visit a competitor’s website often, those will start to appear higher in your search results than they would appear to anyone else. The report you receive avoids the customization of the results so it may seem different than what you see when you search.
Reading The Results
When you see results like the results in the image below, the first number means it’s on the first page, and the number in brackets is the position in the map search “3-Pack” results. If there is no mention of the words “Local Pack” then either map search results are not available for that keyword, or it’s not in the top three. The number you see would then be the regular, organic results.
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