Is Your Website Pretty Effective?
Or Just Pretty?
Adding more traffic can solve almost any website problem, but bringing a lot more traffic to an inefficient or ineffective site is a waste of resources. Besides, not all website traffic comes from search engines.
Instead of trying to solve every problem with additional traffic, we focus on using data to improve website results.
How Can Data Improve Your Results?
We help businesses translate data into actions that improve the results. It’s all about putting the data into a context that helps you answer questions you didn’t even know should be asked.
Here are some examples of how data can help define a decision:
- What if you knew your referral traffic generated 82% of all sales inquiries?
- What if a new headline on a page produced 5.2x more leads than the current headline?
- What if you found out that two keywords generated more sales from your ad campaign than all of the rest of the keywords combined?
Traffic + Effectiveness = Even More Traffic
Amazingly, data-driven improvements to a website that result in better engagement statistics also improve the positioning of that website in the search results.
A website that makes the best use of its traffic is rewarded by the search engines with more traffic!
Opportunities, Solutions & Experiments
The data can only present problems or opportunities. It doesn’t solve problems and it doesn’t take advantage of opportunities.
We’ll work with the data. We’ll present the opportunities or problems to our clients to “brainstorm” possible courses of action. We’ll set up any required experiments or changes, monitor, and report the results – then repeat the process.
Are You Buying Clicks When You Really Want Sales?