Conversion Marketing Process

Generate more leads!

Getting more from existing traffic, extending your advertising budget by multiples, and data management are areas where we shine.

Advertising Conversions

Most advertisers are losing money or barely breaking even. There is a small group that earns outsized returns. Google’s ad scoring mechanism can be used to simultaneously decrease your cost per click and improve your ad’s position on the page.

Step 1 – Set up tracking. A campaign without data is just a guess.

Step 2 – Create landing pages. A custom page that expands on the ad. It is specifically designed to get people to take action.

Step 3 – Set up the campaign. We can get the campaign numbers as close to perfect as possible. Then, our entire focus changes to what happens after the click.

Step 4 – Create A/B experiments to improve conversions.

 

 

Website Conversions

Step 1 – Set up tracking. A campaign without data is just a guess.

Step 2 – Identify content opportunities. Content is the key to a successful website.

Step 3 – Understand traffic flow and use that info to encourage appropriate actions at specific decision points.

Step 4 – Create A/B experiments to improve conversions.

Tracking, Testing & Conversions

Conversion measurement is one step better than, “Our sales are way up”. It’s possible to identify each segment of the process and improve each element through testing and experimentation.