Everything you need to know about Quality Score (in 2 minutes or less). Quality Score (QS) was created by Google in 2005 as a way of protecting Google’s revenue stream. It has been wildly successful! Google generates revenue every time someone clicks on an ad. What if there is an ad occupying prime space on …
Almost Everyone Sets Up Their Advertising The Same Way & Almost Everyone Sets It Up Wrong Most people waste a tremendous amount of money in the early stages, and maybe throughout the entire campaign. We are going to show you the worst way to set up your advertising, then describe why. Hopefully it will help …
Landing pages are often used in marketing to show a single product or service. This is a useful tool, but as you introduce more services you may find a lot of duplication in your landing pages. Dynamic landing pages are a way to tailor a single page to multiple product offerings. Simply by changing the …
There are many myths associated with Search Engine Optimization. No matter what you may have heard, there are four main elements that together, determine how successful your website will be in the search results. The number of resources required to succeed is determined by your online competitors. Your website does not have to be the …
Introduction We’ve compiled a list of things that drive people away from your site based on the websites of actual businesses we’ve either started working with or simply encountered over the years. We refer to them as mistakes, but many website owners would argue with us about whether they are mistakes or not. They were …
Read more25 Little Website Mistakes (That May Be Slowly Killing Your Business)
Website performance is becoming an increasingly important ranking factor. Perhaps even more crucial though, it also has a huge impact on page abandonment, conversions, and ultimately user satisfaction. In order to keep both users and bots happy, it’s important to keep your pages as lean as possible. We’re always looking at new techniques to speed …
The Most Important Aspect of Pay-Per-Click Advertising Many online advertisers are not aware of the value of a high Quality Score. In this article we will describe What it is Why it exists Why it is important How you can improve it The biggest quality score mistakes I’ll just use Google as an example, but …
Google has recently introduced a new update to their reCaptcha service called the Invisible reCaptcha. It’s based on the same technology as the previous version (the “no captcha reCaptcha”), but simplifies the process to remove even the checkbox step. The captcha functionality is now tied completely to the submit button. This article will cover the …
Read more[Guide] Installing the new Invisible reCaptcha on your Website
How *Not* To Handle a Bad Review! This is a lesson in what not to do when your business gets a bad review! It doesn’t get much worse than this. I don’t know any of these people and am not associated with either party. I found this on the internet and began following the story. …
Dominate your market niche. I’ve often said to clients that if they give me an 8-page website to work with, I can help them get more traffic. If they give me an 80-page website to work with, they should be able to generate many times the volume of traffic that their 8-page website would generate, …