Ottawa SEO Digital Marketing Agency
Every website gets visitors Most websites collect Google Analytics data. Very few firms use that data to improve results. Your website results won’t improve until you track the actions of your website visitors. Just tracking their visits tells you nothing. Is More Traffic The Answer To Every Marketing Problem? Most business owners look at their …
Read moreIs More Traffic The Answer To Every Marketing Problem?
Everything you need to know about Quality Score (in 2 minutes or less). Quality Score (QS) was created by Google in 2005 as a way of protecting Google’s revenue stream. It has been wildly successful! Google generates revenue every time someone clicks on an ad. What if there is an ad occupying prime space on …
Almost Everyone Sets Up Their Advertising The Same Way & Almost Everyone Sets It Up Wrong Most people waste a tremendous amount of money in the early stages, and maybe throughout the entire campaign. We are going to show you the worst way to set up your advertising, then describe why. Hopefully it will help …
Landing pages are often used in marketing to show a single product or service. This is a useful tool, but as you introduce more services you may find a lot of duplication in your landing pages. Dynamic landing pages are a way to tailor a single page to multiple product offerings. Simply by changing the …
There are many myths associated with Search Engine Optimization. No matter what you may have heard, there are four main elements that together, determine how successful your website will be in the search results. The number of resources required to succeed is determined by your online competitors. Your website does not have to be the …
Introduction We’ve compiled a list of things that drive people away from your site based on the websites of actual businesses we’ve either started working with or simply encountered over the years. We refer to them as mistakes, but many website owners would argue with us about whether they are mistakes or not. They were …
Read more25 Little Website Mistakes (That May Be Slowly Killing Your Business)
Website performance is becoming an increasingly important ranking factor. Perhaps even more crucial though, it also has a huge impact on page abandonment, conversions, and ultimately user satisfaction. In order to keep both users and bots happy, it’s important to keep your pages as lean as possible. We’re always looking at new techniques to speed …
The Most Important Aspect of Pay-Per-Click Advertising Many online advertisers are not aware of the value of a high Quality Score. In this article we will describe What it is Why it exists Why it is important How you can improve it The biggest quality score mistakes I’ll just use Google as an example, but …
Google has recently introduced a new update to their reCaptcha service called the Invisible reCaptcha. It’s based on the same technology as the previous version (the “no captcha reCaptcha”), but simplifies the process to remove even the checkbox step. The captcha functionality is now tied completely to the submit button. This article will cover the …
Read more[Guide] Installing the new Invisible reCaptcha on your Website
How *Not* To Handle a Bad Review! This is a lesson in what not to do when your business gets a bad review! It doesn’t get much worse than this. I don’t know any of these people and am not associated with either party. I found this on the internet and began following the story. …
Dominate your market niche. I’ve often said to clients that if they give me an 8-page website to work with, I can help them get more traffic. If they give me an 80-page website to work with, they should be able to generate many times the volume of traffic that their 8-page website would generate, …
Keyword Research Leads to Explosive Traffic Growth Keyword research is vitally important if you want to grow the volume of traffic to your website. Here’s what you’ll need to know: Find Long Tail Keywords If you create a graph of keywords that brought traffic to your site, you’d probably find a graph similar to the …
Content Marketing Succeeding in the search engines means giving people what they want when they type a search into their favorite search engine or get Siri to look it up. That’s what content marketing is all about. When content marketing is done correctly, your site will get more traffic from more sources than ever before! …
The Importance of Citations in Local SEO In this age of fierce competition, companies are looking at everything which can help them pull ahead of the competition. While many of the companies ignore citations, they can help you and your business a lot, bringing in more customers. Let’s just take a look at citations and …
Local SEO is the new, modern form of Yellow Page advertising. Very few people still use the Yellow Pages to find local service related businesses. Everyone, from the very elderly to young people who are not even familiar with Yellow Pages, and everyone in between use the internet. Local search results are becoming even more …
We think that you are smart enough not to fall for the offers that seem just too good to be true. There are some internet marketing scams that are difficult to detect, and, we have to admit, really well done. This is another one that is out there, right now, actually tricking people. Scam #2 …
Have you left the control of your domain name to someone outside of your company? Many small business owners have lost their domain name. The result? A lot of time and money required to change all of your advertising, promotions, business cards (and so on) to a new domain name overnight. Plus, in the search …
A lot of people believe that having a lot of keywords in the content of your website will get it to the top of the search engine results. That’s not true. The website with the most keywords doesn’t outperform the competitors in the search engine results. However, it’s a prevalent myth. Imagine how difficult it would …
“Google Calling” is another Internet marketing scam that is actually working – right now! There are some scams such as this one that are difficult to detect, and, we have to admit, really well done. It’s Google Calling! Many of our clients have been approached by people claiming to work for Google. They promise that …
What To Do With A Bad Review There is no such thing as a business that doesn’t get a bad review from time to time. No matter how effectively you’ve trained your staff, and what policies you’ve put in place, there’s always that one customer… So, what happens when you get a bad review? What’s …