We had humble beginnings. The company started in 2002 as an offshoot of Bells Travel Guides, a company that had provided a travel guide in Alaska for over 40 years. Around the same time, Bell’s Travel Guides format changed to a free distribution map book which they continue to publish to this day.
When we started, Alta Vista was the most well-known search engine (here anyway, maybe not in San Jose!), AOL was huge and growing, and when it came to search engine success Meta Tags were important! Things have changed a lot since then.
Initially, all of our clients were all travel related, owner-operated businesses in Alaska that had depended on travel guides as the essential form of marketing. Eventually, we spread our client base throughout North America and shifted the focus from travel only to include local businesses that were had always depended on various (or multiple) phone books as the “backbone” of a marketing strategy.
At the same time, we’ve grown over the years from a “one trick pony” SEO only business to a full-service Internet marketing business. We offer anything from webmaster services or hosting services right through to complete management of Internet resources for those who just want performance from their Internet Marketing program without having to become technicians.
Numbers Guide the Way
We learned to read the numbers and translate them into practical action plans. We found this works much better and is much more reliable than the “Magic Wand” method. We are continually reading, writing, learning, teaching, and experimenting in-house with different characteristics, techniques, and programs so we can offer safe and effective services to our clients.
Our Business Philosophy Overview
Generally speaking, we favor the long term over the short term. We observe and practice the “Golden Rule” and we place a greater value on our reputation than we place on the opportunity for a short-term gain.