We have been impressed with the personal attention you have given us and your wonderful help whenever we have had questions. It has been fun to see vast improvements on our website and to see our Search rankings continually grow upward.
Jared
Best Western Town & Country
Pay-Per-Click (PPC) Advertising
The best Return on Investment (ROI) available on the internet is a website, well positioned in searches that ultimately produce conversions, whether those conversions are a sale, a lead or contact, or whatever defines success for a website. A well positioned site is available 24/7 and should ideally be positioned for the best traffic or best conversions. This is possible through a combination of organic (regular, non-paid) search results, and map results.
It's possible to generate positive ROI with a Pay-Per-Click search engine advertising campaign (PPC). There are two vitally important factors in determining the success of any PPC campaign
- Quality score management - a high quality score reduces the cost per click!
- Conversions - some clicks convert into revenue and some don't.
It's all numbers, not magic. If it isn't being measured, then it isn't being managed.
The best combination is to have a website positioned for the large, important keyword(s) and use Pay-Per-Click (PPC) advertising for keywords that deliver lesser traffic. Local/organic search and PPC can compliment each other to produce maximum results for any type of business.
There are only a few choices:
- You can set up your own PPC campaign. Many search engines have a number of people standing by just to help you get started.
- Have someone manage your PPC campaigns.
- Leave it for your competitors
If you don't know how to maximize your campaign's quality score or you don't know what the return is on your investment in the PPC campaign, then you are in the majority of business owners even among those paying to have a professionally managed campaign!
So Now What?
This is where you are supposed to see a sales pitch! We are supposed to tell you all about our services and our company blah blah blah... Only you know if you have a problem that keeps you up at night. We've helped clients solve some problems that might be similar to any problem facing you, but who knows? We start with an open conversation and see if there's any reason to consider working together. Here's a sample of the questions - you can fill this out and send it in if you want.
Just Say NO!
We just ask you for one consideration - if, at some point, you are confident that working with us would not help your business solve its problems, then we ask that you just say so. "You know, I'm just not interested" would work! If you are okay with that, then all that's left is to schedule a conversation.